Admissions Open for 2022

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    B.B.A. Honours (Digital Enterprise Management)

    ‘The Digital world is Democratic Capitalism.’

    The Potential is limited only by human imagination. As humans become digital natives, Businesses become virtual. The program orients Managing digital businesses in terms of Digital Humanities, Digital Marketing, Digital Finance and matters of the Metaverse. A rare combination of real knowledge and digital skills, the program is designed for the emerging Industry 5.0.

    Course Content

    • Discipline: Learning to Know
      • Management 
      • Accounting
      • OB & Group Dynamics
      • Quantitative Analysis 
      • Digital Transition
      • Data Science
      • Financial Analysis
      • Digital Marketing
      • Digital HRM
      • Data Base Mgt.
    • Foundation: Learning to Be
      • Art of Self Awareness
      • Art of Aesthetics
      • Ethical Decision Making
      • Cultural Mapping
      • History as Enrichment
      • Understanding Itihaasa
      • Intellectual Heritage of India  
      • Yoga: Skill of Harmony
      • Appreciating Literature
      • Icons & Inspirations
    • Competence: Learning to Do
      • Language & Communication  
      • Digital Skills
      • Research Skills
      • Cognitive Skills
      • Emotional Intelligence
      • Leadership Skills
      • Social Empowerment
      • Constitutional Skills
      • SEVA as a Transformative Skill

    *Not Exhaustive

    Career Progression

    • Professional: Digi Transformation Consultant/ Trainer 
    • Employment: Corporates/ StartUps 
    • Entrepreneurship: Digital Business Firm 
    • Academics: Research/ Teaching

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    #6/6, ‘Prajnanam’, 10th Block, 2nd Stage Nagarabhavi, Bengaluru – 560072

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