B.B.A. – Industry Embedded

The School of Commerce and Management will adopt an educational approach that emphasizes broad and diverse knowledge in subjects beyond business and finance. This approach will facilitate critical thinking, communication, and interpersonal skills, and exposes students to a wide range of disciplines, including humanities, social sciences, and natural sciences. The goal is to produce well-rounded graduates who have a strong foundation in business and also possess a broader perspective and an appreciation for diversity of thought and culture; both Indian and global.

Undergraduate Programs of the School

B.B.A./B.B.A.(Hons.)

• Digital Enterprises Management

• Startup and Innovation

• Business Analytics

• International Business

• Services Management

B.B.A. – Industry Embedded (Industry Driven Engagement and Aspirational Learning – IDEAL)

BBA – IDEAL is designed as a comprehensive and contemporary multidisciplinary approach in experiential learning. In consideration of the dynamic economic and digital landscape, the program is designed to offer employability and entrepreneurial skills for students with an aptitude in management.

The unique program pioneers the new model being promoted by UGC with an industry curated competence in domain knowledge, skill development and value clarifications for professional ethics. Driven by the stated vision of the university it offers the unique India centric perspective in learning and application.

The program focuses on the four crucial sectors such as Retail, BFSI (Banking, Financial Services & Insurance), Manufacturing, and IT Enabled Service where students shall undergo immersion experience for understanding real life professional orientation. The program thus aspires to prepare graduates capable of managing business, career and most importantly the self.

Connect to vision/ Purpose/ Values/ IKS (Values of the Program)

• Holistic development though multidisciplinary learning

• Indian business perspective and environment as a part of the program design.

• Leadership development program as a part of pedagogy

• Building Individual Core Competency through Industry Immersion

• Developing Aspirational Business Leaders

Program USPs

• Progressive approach: Learning To know, To Understand, To Execute and To be the Leader

• Industry Curated Curriculum: Design, delivery, and evaluation.

• Experiential learning – Industry Immersion and on the job training.

• Indian perspectives & International business models exposure for ideal business

• Learning with financial incentive

• CEO – Committed Employability Outcome .

Program Structure

Course Matrix

Foundation Courses	16
Competence Courses	16
Open Elective Courses	08
Discipline Core Courses	68
Project Work	08
On the Job Training	48
Total	164

Semester I
Course	Credit
Foundation Course I	4
Competence Course I	3
Competence Course II	3
Fundamentals of Managerial Practices	3
Fundamentals of Accounting	3
Economics for Managers	4
Total	20

Semester II
Course	Credit
Foundation Course II	4
Competence Course III	3
Competence Course IV	3
Managerial Effectiveness	3
Fundamentals of Marketing	3
Managerial Communication	4
Total	20

Semester III
Course	Credit
Foundation Course III	4
Open Elective I	4
Elective I	4
Elective II	4
Elective III	4
Elective IV	4
Total	24
Semester IV
Course		Credit
Foundation Course IV		4
Open Elective II		4
Elective V		4
Elective VI		4
Elective VII		4
Elective VIII		4
Total		24

Semester V
Statistics for Decision making	4
Competence Course V	2
On the Job Training	12
Total	18

Semester VI
Essentials of Research	4
Competence Course VI	2
On the Job Training	12
Total	18

Semester VII
Operations Research	4
Project	4
On the Job Training	12
Total	20

Semester VIII
Strategic Management	4
Project	4
On the Job Training	12
Total	20

Semester I Course Description

Fundamentals of Managerial Practices – The course offers a glimpse into the art and science of management.

Fundamentals of Accounting – The principles of cash and financial management is the life blood of business; this course offers fundamental understanding of cash & fund flow analysis.

Economics for Managers – Economics is a science of optimization and explains the principles of resource allocation.

Semester II Course Description

Managerial Effectiveness – the course deals with behaviour aspects and organization culture in developing managerial effectiveness.

Fundamentals of Marketing – The course deals with the principles and practices of marketing with the most contemporary development and case studies

Managerial Communication – The nature and importance of communication in management is examined with experiential learning.

Note

1. The students shall work on 2 projects one in semester VII and semester VIII each. The topic for the projects shall be decided under the supervision of the university mentor and the industry mentor based on the sector they are working and area of functional specialization.

2. The courses offered in the semester V to Semester VIII shall be in the online/hybrid/ workshop mode. The notification for the same shall be issued from time to time.

Electives

Majors Offered

The majors offered are sector specific as the students shall undergo on-the-job training in one of the sectors of his/her choice. The sector specific majors are as follows.

• Retail Management

• Banking, Financial Services & Insurance

• Manufacturing

• IT Enabled Services

Minors/Electives

A student shall choose elective courses based on his/her choice of major. A basket of courses (credit ranging from 1 to 4) shall be available to the students to choose from in Semester III and Semester IV. Based on the choice and credit fulfilment requirement, student may choose courses in each semester.

The indicative list of the Elective courses offered is given below.

Semester III (Elective Courses)

Retail	Banking, Financial Services & Insurance	Manufacturing	IT Enabled Services
Business to Consumer Market Listening to Consumer Logistics Management Employee Engagement Intrapreneurship Legal Environment for Human Capital Management Service Quality Management Warehouse Management	Listening to Consumer Banking Operations Financial Markets and Institutions Intrapreneurship Financial Service Management Understanding Investor Psychology Personal financial Management Insurance	Business to Business Market Supply Chain & Logistics Management Employee Engagement Intrapreneurship Legal Environment for Human Capital Management Organization Behaviour Lean Management AI Enabled quality systems.	Innovation Marketing Managing Diversity in the organization Performance Appraisal & Reward Employee Engagement Intrapreneurship Learning & Development Art of Counselling Managing Stress

Semester IV (Elective Courses)

Retail	Banking, Financial Services & Insurance	Manufacturing	IT Enabled Services
Public Policy, Law & Business Individualised Marketing Journey of Product to Brand New Age Marketing People Management & Leadership Conflict Management & Resolution Marketing Modelling through Simulation Block Chain	Fintech Investment Portfolio Management Deep Learning Block Chain Journey of Product to Brand Creating value for consumer New Age Marketing Managing Stress	Public Policy, Law & Business Creating value for consumer New Age Marketing Project Management Lean Management Legal Compliance for Business Block Chain Understanding profitability for Business	Leading the organization People Management & Leadership Conflict Management & Resolution Organization Development Project Management for IT Projects Business Intelligence Deep Learning Block Chain

Open Electives

A basket of courses (credit ranging from 1 to 4) shall be available to the students to choose from in Semester III and Semester IV. Based on the choice and credit fulfilment requirement, student may choose courses in each semester. Following is the list of indicative open elective courses.

1. Understanding Indian Civilization

2. Politics & Business

3. Game Theory

4. Economics of Startups

5. Design Thinking

6. Essentials of psychology

7. Change Management